The Story of the Empire

THE CLIMB, THE PIVOT, AND THE EMPIRE.

 

Meet Latoya Little, CEO & Founder of A Touch of Color

Every empire starts with a single step, and mine began with She Cute Bundles. I remember the day of my grand opening. I had promoted it online, expecting my friends and supporters to show up and celebrate. But when the doors opened? Nobody came. Just my family and my besties. It was a tough, humbling reality check. I had a business, but I had absolutely no customers.                                                     

   

But I refused to give up. I had to find a way to get eyes on my products. Since my family loved wigs, I got creative. I gathered my female friends and relatives, had them model the hair, and we organized our own photoshoot. Seeing the styles on real women showed the true value of my product, and it taught me a fundamental truth: people shop with their eyes. It worked. That photoshoot was the turning point, and customers finally started coming in.                                                     

     

 

Building on that momentum, I attended a local pop-up shop, and the energy completely shifted something inside me. The hustle, the community, the exchange of dreams and hard work—I fell in love with it immediately. If I wanted to help other entrepreneurs truly succeed and stand out, a standard pop-up table wasn't enough. I needed to give them a bigger stage to show their value, just like that photoshoot did for me. That vision birthed the A Touch of Color Fashion Show—a high-end platform designed to help local business owners elevate their brands, command the room, and secure the bag.

   

 

I wish I could say it was a straight line to the top from there. The reality is, I experienced deep fear. I failed. I had to pivot over and over again. Like so many others, I realized I had the passion, but I didn't have the structure.

It is a harsh reality that so many Black-owned businesses fail—not from a lack of talent or ambition, but due to a lack of knowledge, funding, and proper business foundation. I knew I had to be better. Instead of giving up, I went back to the drawing board. I started taking classes, studying the mechanics of business credit, legal shields, and operations, turning my hardest failures into my strongest blueprint.

That is when God put a new mission on my heart. He showed me that while the Fashion Show was the stage, our community needed the foundation behind the curtain. I didn't just need to give entrepreneurs an audience; I needed to give them the tools to survive.

I created the A Touch of Color Entrepreneur Trade School to bridge that exact gap. I built the Elevate Her Fearless Planner and the Blueprint Vault to hand the next generation of Black business owners the exact structure I had to learn the hard way.

I did not shrink in front of the climb. I elevated. Today, A Touch of Color is an entire ecosystem designed to take you from a local side hustle to a fully funded CEO.

I know what it feels like to host an empty grand opening. I know what it feels like to be scared, to fail, and to start over. But I also know what it takes to win. If you are ready to stop planning and start launching, you are in the right room.

Welcome to the 1%.